Abstract

Abstract: This study positions the lifestyle magazine Budget Living as a form of consumer education and examines how it constructs consumption and consumers. It also explores how readers of the magazine negotiate the intended meanings through their participation in an online discussion forum related to the magazine.

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Sep 11th, 9:00 AM

“Spend smart, live rich”?: A critical analysis of the consumer education lifestyle magazine Budget Living and its readers’ forums

Abstract: This study positions the lifestyle magazine Budget Living as a form of consumer education and examines how it constructs consumption and consumers. It also explores how readers of the magazine negotiate the intended meanings through their participation in an online discussion forum related to the magazine.