Abstract

This study explores how adult literacy learners negotiate the consumer marketplace. Findings challenge the functional model of literacy and support the conceptualization of consumer literacy as a social practice.

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Oct 3rd, 9:00 AM

The Social Construction of Consumer Literacy: Consumer Empowerment among Adult Literacy Learners

This study explores how adult literacy learners negotiate the consumer marketplace. Findings challenge the functional model of literacy and support the conceptualization of consumer literacy as a social practice.