Abstract

A quantitative approach is used to examine the relationship between social network ties and farmers’ decisions regarding adoption of improved groundnut varieties. The main findings are that farmers: (a) used external sources (i.e., weak ties) to learn about new improved groundnut varieties; (b) engaged in individual farm trials to gain experience (learning by doing); and (c) use both external sources and close associates (i.e., strong-ties) within their social network to acquire technical information about improved varieties.

Keywords

social networks; technology adoption; groundnuts

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Jun 10th, 1:10 PM

Transforming Rural Agricultural Systems in Sub-Saharan Africa: What Role do Social Networks Play?

A quantitative approach is used to examine the relationship between social network ties and farmers’ decisions regarding adoption of improved groundnut varieties. The main findings are that farmers: (a) used external sources (i.e., weak ties) to learn about new improved groundnut varieties; (b) engaged in individual farm trials to gain experience (learning by doing); and (c) use both external sources and close associates (i.e., strong-ties) within their social network to acquire technical information about improved varieties.