I suspect that AAACE members, like other professional groups, spend much of their time on improving skills and techniques and, as a result, tend to overlook some of the larger scale developments that are equally, if not more, important to their work.
Ratchford, C. B.
"Significant Trends Affecting Your Audiences,"
Journal of Applied Communications:
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.