Abstract
This paper shows how two agencies, Cooperative Extension and Mississippi Educational Television Network, surveyed the prospective farm television audience in Mississippi and came up with a program format for "Farmweek."
Recommended Citation
Johnson, Bruce
(1978)
"Research Shows What Farmers Prefer In 30-Minute Farm Show,"
Journal of Applied Communications:
Vol. 61:
Iss.
3.
https://doi.org/10.4148/1051-0834.1907
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