Reviews of "Communications Pretesting" by James T. Bertrand; Presting Communication for Family Planning Programs, by Iqbal Qureshi and D. Lawrence Kincaid; and "Measures of Success in a Not-for-profit Publication," by Willis Rivinus.
King, James W. and Daly, Myrna K.
"Communications Pretesting; Pretesting Communication for Family Planning Programs; Measures of Success In a Not-for-profit Publication,"
Journal of Applied Communications:
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