In this age of high speed, electronic communication technologies, Extension bulletins and fact sheets are often regarded as less important or desirable than the new high-tech delivery systems. Yet studies of audiences, ranging from groups like farmers to the general public, find that publications are generally the most frequently mentioned source of Extension information. In fact, some studies report that publications are the preferred source of educational information from Cooperative Extension (Yarbrough. 1987).
Scherer, Clifford W. and Masiciat, Steven
"Agent Satisfaction with Extension Publications: An Exploratory Study,"
Journal of Applied Communications:
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