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Article Title

The "Sugar Tax" Fight

Authors

Ricky Telg

Abstract

The purpose of this case study was to examine the impact that environmental activism can have on agriculture by focusing on the Florida sugar industry’s reaction during the 1996 “sugar tax” amendment campaign. During the campaign, proponents and opponents of the three proposed Everglades-related amendments to the Florida Constitution spent more than $40 million to sway the public. As a result of the public relations and political campaigns, communicators from Florida agricultural industries realized that they must increase their efforts to project a positive public image

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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