New media have changed the way people communicate and transfer information, but their effects on agenda-setting and the transfer of salience of objects and attributes have not been explored empirically. This study utilized a quantitative content analysis to determine how the blogosphere affects the agricultural policy agenda by analyzing a specific piece of policy that has the potential to effect agriculture. Results indicate a significant predictive relationship of the blogosphere agenda, media agenda, interest group agenda, and public agenda to the policy agenda. This adds new information on agenda-setting in an online environment by concluding agenda-setting occurs in new media environments similarly to traditional media environments. Future studies should consider the influence of the blogosphere on the political agenda.
Baker, Lauri M. and Irani, Tracy
"The Impact of New Media on Policy Affecting Agriculture,"
Journal of Applied Communications:
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.