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Article Title

…The Unthinkable House

Authors

Ben Nicholson

Abstract

Thinking the Unthinkable

The idea of a franchise is an intriguing one because its life rotates about a name. Wherever the name goes an entourage of buildings, desks, stoves, storage bins, and countertops follow - to help make the name substantial.

Ed. note: See related article, "The Grit and Grist of Thinking...".

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