Management in Libraries, Advocacy in Libraries, Student Success, Community College
Academic libraries have a major impact on their community. Yet, academic libraries often face challenges regarding funding, overall usage, and relevancy to the institution in the eyes of stakeholders. This requires academic librarians to work even harder to promote their library to the community. The term sales may have a negative connotation among many people, but academic librarians have been suggesting that librarians adopt certain sales techniques to support their communities. This article delves into the need for librarians to use certain sales techniques to promote the library to their community with a focus on ensuring student support. Specifically, this article is based on a study at a small college library, but the techniques are applicable to libraries of all sizes in promoting services and resources.
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Johnson, Tyler J.
"Selling Your Library to the College Community: A Look into Promoting an Underused Library to Ensure Student Support,"
Kansas Library Association College and University Libraries Section Proceedings:
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