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The Journal of Applied Communications is a quarterly, refereed journal published by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). The Journal of Applied Communications focuses specifically on issues and topics relevant to agricultural and applied communication professionals and is peer-reviewed to ensure accuracy and quality.

PUBLISHING FEE ANNOUNCEMENT

Effective for all new manuscripts submitted June 1, 2020 and beyond, the Journal is now collecting a $150 publishing fee per article to support the work involved in sustaining the journal. This publishing fee is WAIVED if at least one of the authors is a current dues-paying member of ACE. Annual dues for professional members of ACE is $160, and for students/recent graduates, it's $80. Other types of memberships are available as well. This policy does NOT apply to articles that were already in the review process prior to June 1. It only applies to new submissions. Before publication, each accepted submission will be checked to confirm at least one author is a current dues-paying member or to collect the publishing fee. Publication may be delayed until payment is received or will be withdrawn if payment is not received by the deadline given. Questions? Contact the Executive Editor.

Current Issue: Volume 104, Issue 2 (2020)

Professional Development

Research

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Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers
Lauri M. Baker, Kelsey M. Tully, Deanna R. Sumners, Ernest Francis Jones, Andrés E. León-Reyes, Cheryl Boyer, and Hikaru H. Peterson

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The Influence of Framing Effects on Public Opinion of Antibiotic use in Livestock
Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, and Sherice Gearhart

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Facebook Activity of Oklahoma Agritourism Facebook Pages
Brittany L. Bowman, Quisto Settle, Stacy Tomas, and Angel Riggs

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Examining Consumers' Trust in the Food Supply Chain
CHADELLE R.H. ROBINSON, Taylor K. Ruth, R.G. "Tre" Easterly III, Fayth Franzoy, and Jay Lillywhite

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How Much Transparency is Too Much? A Moment-to-Moment Analysis of Viewer Comfort in Response to Animal Slaughter Videos
Troy G. Tarpley, Laura Morgan Fischer, Garrett M. Steede, R. Glenn Cummins, and Amber McCord

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Testing the Impact of Animating Infographics on Consumer Trust and Attitude When Communicating about Genetic Modification
Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., and Joy N. Rumble

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Communication Behaviors of County Extension Directors Post-Hurricane
Amanda D. Ali, Angela B. Lindsey, Amy M. Harder, Lisa K. Lundy, and Grady Roberts

Editors

Executive Editor
Dr. Katie Abrams
Managing Editor
Dr. Courtney Meyers