Abstract
I suspect that AAACE members, like other professional groups, spend much of their time on improving skills and techniques and, as a result, tend to overlook some of the larger scale developments that are equally, if not more, important to their work.
Recommended Citation
Ratchford, C. B.
(1970)
"Significant Trends Affecting Your Audiences,"
Journal of Applied Communications:
Vol. 53:
Iss.
1.
https://doi.org/10.4148/1051-0834.2087
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