Listen to a communicator attending any conference related to their work and one could conclude that the mission of the average communications office has become: "Do more, do it better, do it with LESS!! Not only on less money...but less time!" Now, if that isn't the perfect recipe for frustration, it would be hard to find one. Unfortunately, it seems to be a feeling shared by many.
"What Kinds of Research Information Do Communications Practitioners Need?,"
Journal of Applied Communications:
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