As we move further into the electronic age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion, and a one-way mind-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit.
Vacin, Gary L.
"Who Controls Your Message?,"
Journal of Applied Communications:
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