Gary L. Vacin


As we move further into the electronic age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion, and a one-way mind-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.