Abstract
The purpose of this study was to examine the content and structural features of a World Wide Web homepage with the explicit goal of making recommendations for how a homepage should be designed.
Recommended Citation
Kelleher, Tom; Henley, Michelle; Gennarelli, Debra; and Hon, Linda
(1997)
"Communication on the World Wide Web: Designing an Effective Homepage,"
Journal of Applied Communications:
Vol. 81:
Iss.
2.
https://doi.org/10.4148/1051-0834.1426
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
