Social media sites, such as Twitter, are impacting the ways businesses, organizations, and individuals use technology to connect with their audiences. Twitter enables users to connect with others through 140-character messages called “tweets” that answer the question, “What’s happening?” Twitter use has increased exponentially to more than five million active users but has a dropout rate of more than 50%. Numerous agricultural organizations have embraced the use of Twitter to promote their products and agriculture as a whole and to interact with audiences in a new way. This article addresses current Twitter use trends within agriculture and offers advice for practitioners.

Creative Commons License

Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.