This professional development article details lessons learned during the process of providing visual content for a new agricultural communications textbook. Textbook authors thought they had all of the visual content approved, but learned late in the textbook-writing process that many visual materials (photographs and videos) needed multiple levels of approval. Some specific “lessons learned” include being cognizant of what is in the backgrounds of visuals; knowing who owns visual content; making sure that any co-sponsor of a communications piece must approve its use, even if the lead organization approves; and receiving approval from second- and possibly third-generation visual sources. This article is important to visual communicators, in light of the move at many universities to provide content – that for many years had been provided free to clients – for a fee.

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Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.