Texas Tech University’s agricultural communications program began in 1973. Using a historical case study research design, the researchers explored the course offerings, activities, and departmental publications during the previous 40 years. Although the program first offered the agricultural communications option, it took nearly 20 years for an undergraduate degree in this specialization to be made official. This study provides the story of how the program began and how it evolved over time. Other institutions that offer agricultural communications degrees, or are considering this program area, will learn about the gradual development of a lasting program.

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Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.