When Edward Nowlin and Doug Walker sat down with a whiteboard in 2016 to explore social isolation and its effects on sales representatives’ work performance, a worldwide pandemic was not on their radar. Nor did the Kansas State University College of Business Administration researchers expect the phrase “social isolation” to be mainstream or know how it would affect the direction of their research.
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Roszak, Courtney (2021) "Faculty Focus: The Isolation of Selling," Seek: Vol. 11: Iss. 2.