•  
  •  
 

Keywords

Rural, Community development, Tourism, Attitudinal research, Q Methodology, Strategic planning, Participatory research, Community-based research, Rural community tourism

Abstract

This community-based research uses Q methodology to examine perceptions of tourism and downtown development in a lower Midwest town that has experienced continual economic downturn and decreasing population. With memories of the thriving ranching and oil heyday, some community members are approaching tourism as the new black gold. At the same time, there is a perception of a fractious community characterized by a heritage of racism, cultural tension, and an aging, burned-out volunteer base. One of the goals of this study was to help community planners make sense out of what they perceived as a jumble of viewpoints. The results of a Q study can help planners determine in a systematic way the significant, persistent attitudes surrounding the issue of tourism development from a broad community perspective. The Chamber of Commerce board members, community leaders, and volunteers used this study as a building block for their strategic plan in tourism.

Creative Commons License


This work is licensed under a Creative Commons Attribution 4.0 License.

References

1. The researchers and community members involved in this study agreed to shield the name of the town in all publications and presentations rather than strict anonymity of the town’s name. We chose a name reflective of the area instead.

2. Wilson, S., D.R. Fesenmaier, J. Fesenmaier, and J. C. van Es. "Factors for success in rural tourism development." Journal of Travel Research, 40 (2001): 132-138.
http://dx.doi.org/10.1177/004728750104000203

3. Woods, M. "Diversifying the rural community: Tourism development." The Rural South: Preparing for the Challenges of the 21st Century, 10 (2000, June): 1-10.

4. Woods, M. "Diversifying the rural community: Tourism development." The Rural South: Preparing for the Challenges of the 21st Century, 10 (2000, June): 1-10.

5. Andereck, K. L., and C.A. Vogt. "The relationship between residents’ attitudes toward tourism and tourism development options." Journal of Travel Research, 39 (2000): 27-36.
http://dx.doi.org/10.1177/004728750003900104

6. Andereck, K. L., and C.A. Vogt. "The relationship between residents’ attitudes toward tourism and tourism development options." Journal of Travel Research, 39 (2000): 27-36.
http://dx.doi.org/10.1177/004728750003900104

7. Brown, D. M. Rural Tourism: An Annotated Bibliography. Report published on the Web site of the Rural Information Center, National Agricultural Library, (2008, July) 1-50. Retrieved from <http://www.nal.usda.gov/ric/ricpubs/rural_tourism.html>.

8. McKeown, B., and Thomas, D. (1988). Q methodology. Newbury Park, CA: Sage.

9. Brown, S. R. Political subjectivity: Applications of Q methodology in political science. (New Haven, CT: Yale University Press, 1980).

10. U.S. Travel Association. Travel Industry Fun Facts (2008a). Retrieved from <http://www.tia.org/pressmedia/fun_facts.html>.

11. National Assembly of State Arts Agencies. Tourism industry profile (2003). Retrieved from <http://www.nasaa-arts.org/artworks/profile.shtml>.

12. World Tourism Organization. Facts and Figures: Tourism 2020 Vision (2006). United Nations. <http://www.world-tourism.org/facts/menu.html>.

13. Edgell, D.L., and L. Harbaugh. Tourism development: An economic stimulus in the hear of America. Business America, 114(2) (1993): 16.

14. Edgell, D.L., and L. Harbaugh. Tourism development: An economic stimulus in the hear of America. Business America, 114(2) (1993): 16.

15. National Assembly of State Arts Agencies. Tourism industry profile (2003). Retrieved from <http://www.nasaa-arts.org/artworks/profile.shtml>.

16. U.S. Travel Association. Executive Summaries -The Historic/Cultural Traveler, 2003 Edition. Research and Publications (2008b). Retrieved from <http://www.tia.org/researchpubs/executive_summaries_historic_cultural.html>.

17. Brown, D. M. Rural Tourism: An Annotated Bibliography. Report published on the Web site of the Rural Information Center, National Agricultural Library, (2008, July) 1-50. Retrieved from <http://www.nal.usda.gov/ric/ricpubs/rural_tourism.html>.

18. Wilson, S., D.R. Fesenmaier, J. Fesenmaier, and J. C. van Es. "Factors for success in rural tourism development." Journal of Travel Research, 40 (2001): 132-138.
http://dx.doi.org/10.1177/004728750104000203

19. Andereck, K. L., and C.A. Vogt. "The relationship between residents’ attitudes toward tourism and tourism development options." Journal of Travel Research, 39 (2000): 27-36.
http://dx.doi.org/10.1177/004728750003900104

20. Brown, D. M. Rural Tourism: An Annotated Bibliography. Report published on the Web site of the Rural Information Center, National Agricultural Library, (2008, July) 1-50. Retrieved from <http://www.nal.usda.gov/ric/ricpubs/rural_tourism.html>.

21. Bontron, J. C., and N. Lasnier. "Tourism: A potential source of rural employment." In Rural Employment: An International Perspective. Ray D. Bollman and John M. Bryden, (Eds.). (New York: CAB International, 1997): 427-446.

22. Brass, J. L. "Community Tourism Assessment Handbook." (Corvallis, Oregon: Western Rural Development Center, Oregon State University, 1996). Retrieved from <http://extension.usu.edu/files/publications/publication/pub__5885350.pdf>

23. Brass, J. L. "Community Tourism Assessment Handbook." (Corvallis, Oregon: Western Rural Development Center, Oregon State University, 1996). Retrieved from <http://extension.usu.edu/files/publications/publication/pub__5885350.pdf>

24. Brown, S. R. Political subjectivity: Applications of Q methodology in political science. (New Haven, CT: Yale University Press, 1980).

25. McKeown, B., and D. Thomas. Q methodology. (Newbury Park, CA: Sage, 1988).

26. Previte, J., B. Pini and F. Haslam-McKenzie. "Q methodology and rural research." European Society for Rural Sociology Sociologia Ruralis, 47(2) (2007): 135-147.

27. Thomas, D. M., and R.T. Watson. "Q sorting and MIS research: A primer." Communications of the Association of Information Systems, 8(9) (2002): 141-156.

28. Schmolck, P. PQMethod 2.11. (2002). Available from <http://www.qmethod.org/Tutorials/pqmethod.htm>.

29. Previte, J., B. Pini, and F. Haslam-McKenzie. "Q methodology and rural research." European Society for Rural Sociology Sociologia Ruralis, 47(2) (2007): 135-147.

Share

COinS