Presentation Title
Opportunities, Challenges and Myths: Selling Locally Grown Food in your Grocery Store
Keywords
Food deserts, Food access, Competition with “big box chain” grocery stores, Building community support, Local foods marketing grocery stores, Grocery stores as civic and cultural spaces
Description
Rural grocery stores are well positioned to take advantage of the growing local foods movement and the shop local movement. In this session, farmers, grocers, regulators, and educators come together to identify and discuss the opportunities and barriers to selling locally grown food in rural grocery stores. Are customers asking for locally grown foods? Do you know if you allowed to sell locally grown foods purchased directly from area farmers? How can farm to grocery store connections be used to differentiate your store from the competition and attract new customers?
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Opportunities, Challenges and Myths: Selling Locally Grown Food in your Grocery Store
Rural grocery stores are well positioned to take advantage of the growing local foods movement and the shop local movement. In this session, farmers, grocers, regulators, and educators come together to identify and discuss the opportunities and barriers to selling locally grown food in rural grocery stores. Are customers asking for locally grown foods? Do you know if you allowed to sell locally grown foods purchased directly from area farmers? How can farm to grocery store connections be used to differentiate your store from the competition and attract new customers?
