•  
  •  
 

Keywords

public opinion, non-probability sampling, weighting, quota sampling

Abstract

Understanding what the public thinks can guide how to target international agricultural and extension education interventions. Public opinion data can also provide insights into how the agricultural and natural resource industry communicates about emerging technologies and practices. However, the use of cellphones and the Internet have greatly reduced response rates to antiquated methods of public opinion data collection and the research world must alter its approach in response. The use of nonprobability sampling techniques has increased dramatically in public opinion research the past five years and more recently within agricultural and extension education research. To keep up with these trends, agricultural and extension education researchers must know the nuance associated with the use of nonprobability sampling techniques and how to mitigate some of the issues that may arise as a result.

Rights Statements

This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Erratum

A correction has been issued for this article. The DOI of the article was incorrect as published. The correct DOI is: 10.5191/iaee.2019.26105. Link to Erratum: https://doi.org/10.4148/2831-5960.1463

Share

COinS