Abstract

This purpose of this study was to explore online anti-brand communities as a form of social action. This paper provides an understanding of why online anti-brand communities form and how the Internet shapes the educative character of 21st Century social movements.

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Oct 11th, 9:00 AM

Online Anti-brand Communities as a New Form of Social Action in Adult Education

This purpose of this study was to explore online anti-brand communities as a form of social action. This paper provides an understanding of why online anti-brand communities form and how the Internet shapes the educative character of 21st Century social movements.