Abstract
This purpose of this study was to explore online anti-brand communities as a form of social action. This paper provides an understanding of why online anti-brand communities form and how the Internet shapes the educative character of 21st Century social movements.
Creative Commons License
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Recommended Citation
Hollenbeck, C. R.
(2005).
Online Anti-brand Communities as a New Form of Social Action in Adult Education.
Adult Education Research Conference.
https://newprairiepress.org/aerc/2005/papers/41
Online Anti-brand Communities as a New Form of Social Action in Adult Education
This purpose of this study was to explore online anti-brand communities as a form of social action. This paper provides an understanding of why online anti-brand communities form and how the Internet shapes the educative character of 21st Century social movements.
