Presentation Title

Telling the Rural Grocery Story: Using Social Media to Increase Sales

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Keywords

Social media, Business plan, Marketing

Description

Presenters discuss how to use 21st century communications such as social media to increase sales in a rural grocery store. Options for social media include blogs, Facebook, Foursquare, Pinterest, Twitter, and YouTube. Key takeaways are that email is the new snail mail, social media isn’t a fad and it isn’t scary, and using all your tools to create an integrated marketing plan are essential.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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Jan 1st, 12:00 AM

Telling the Rural Grocery Story: Using Social Media to Increase Sales

Presenters discuss how to use 21st century communications such as social media to increase sales in a rural grocery store. Options for social media include blogs, Facebook, Foursquare, Pinterest, Twitter, and YouTube. Key takeaways are that email is the new snail mail, social media isn’t a fad and it isn’t scary, and using all your tools to create an integrated marketing plan are essential.