Abstract
ALTHOUGH INFORMATION campaigns are standard fare for agricultural colleges and the U. S. Department of Agriculture, the campaign reported here may be of special interest for at least three reasons.
Recommended Citation
Salcedo, Rodolfo N.; Read, Hadley; Evans, James F.; and Kong, Ana C.
(1973)
"A Test of Some Principles In Information Campaign Planning,"
Journal of Applied Communications:
Vol. 56:
Iss.
3.
https://doi.org/10.4148/1051-0834.2002
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