Most Popular Papers *
Augmenting Audience Actualization: Using Q-Methods Analysis to Determine Programming Priorities for One State’s Cooperative Extension System
Lauri M. Baker, Caitlynne Youmans, Megan Cantrell, Quisto Settle, Cheng-Xian Yang, Jason Bolton, and Hannah Carter
Student Emotional Responses to Different Communication Situations
Rachel E. Hendrix and Carley C. Morrison
Message Design Matters: An Experiment on Portrayal of Protective Action Guidance in Warning Messages for Three Hazards
Ginger Orton, Laura Morgan Fischer, Jeannette Sutton, and David Huntsman
Applying Gain or Loss Framing in Promotional Email Messages to Encourage Event Attendance for Agricultural Educator Global Learning Professional Development
Megan LP Norman, Daniel Foster, Jessica Gall Myrick, and Melanie Miller Foster
Dynamics of Gratifications Sought from Students During the Online Search for Graduate Programs
Allison R. Byrd, Alexa J. Lamm, Jessica Holt, Kevan W. Lamm, and Rochelle Sapp
When Machines Speak Science: Testing Consumers’ Perceptions of AI-Generated Communication Messages
Alexa J. Lamm, Kevan W. Lamm, Allison R. Byrd, Masoud Yazdanpanah, Nicholas K. Gabler, Anna K. Johnson, Catherine Sanders, Fallys Masambuka-Kanchewa, and Michael S. Retallick
A Qualitative Thematic Analysis of Online Mental Health Resources for Oklahoma's Agriculturalists
Kelsee Dale, Quisto Settle, Dwayne Cartmell, and Shelly Legg
Impact of Mass Media on Economic Growth of Underdeveloped Countries
Alexander R. Gavitt Jr.
Exploring Wheat Farmers’ Soil Health Management Practices, Adoption Characteristics, and Information Preferences
Maureen Victoria, Holli Leggette, Jamie Foster, Morgan Orem, Clark Neely, Haly Neely, and Karissa Palmer
Making a Case for McDonald’s: A Qualitative Case Study Examining the McDonald’s “Our Food Your Questions” Campaign
Laura M. Gorham, Courtney Gibson, and Erica Irlbeck
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» Updated as of 12/01/25.
