Most Popular Papers *
Student Emotional Responses to Different Communication Situations
Rachel E. Hendrix and Carley C. Morrison
Augmenting Audience Actualization: Using Q-Methods Analysis to Determine Programming Priorities for One State’s Cooperative Extension System
Lauri M. Baker, Caitlynne Youmans, Megan Cantrell, Quisto Settle, Cheng-Xian Yang, Jason Bolton, and Hannah Carter
Message Design Matters: An Experiment on Portrayal of Protective Action Guidance in Warning Messages for Three Hazards
Ginger Orton, Laura Morgan Fischer, Jeannette Sutton, and David Huntsman
Impact of Mass Media on Economic Growth of Underdeveloped Countries
Alexander R. Gavitt Jr.
Applying Gain or Loss Framing in Promotional Email Messages to Encourage Event Attendance for Agricultural Educator Global Learning Professional Development
Megan LP Norman, Daniel Foster, Jessica Gall Myrick, and Melanie Miller Foster
Making a Case for McDonald’s: A Qualitative Case Study Examining the McDonald’s “Our Food Your Questions” Campaign
Laura M. Gorham, Courtney Gibson, and Erica Irlbeck
Dynamics of Gratifications Sought from Students During the Online Search for Graduate Programs
Allison R. Byrd, Alexa J. Lamm, Jessica Holt, Kevan W. Lamm, and Rochelle Sapp
Tracking the Trend: A Content Analysis of Highly Pathogenic Avian Influenza Messaging on Social Media
Kayla A. Braggs, Lauri M. Baker, Cheng-Xian Yang, and Troy Tarpley
A Qualitative Thematic Analysis of Online Mental Health Resources for Oklahoma's Agriculturalists
Kelsee Dale, Quisto Settle, Dwayne Cartmell, and Shelly Legg
When Machines Speak Science: Testing Consumers’ Perceptions of AI-Generated Communication Messages
Alexa J. Lamm, Kevan W. Lamm, Allison R. Byrd, Masoud Yazdanpanah, Nicholas K. Gabler, Anna K. Johnson, Catherine Sanders, Fallys Masambuka-Kanchewa, and Michael S. Retallick
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 02/06/26.
