Is Your Lead Really Leading?

Authors

H. E. Frisbee

Abstract

It's your lead - but is anybody following? Do your words, like the aroma of fresh-baked bread, arouse the curiosity of readers and lead them to explore further?

Recommended Citation

Frisbee, H. E. (1976) "Is Your Lead Really Leading?," Journal of Applied Communications: Vol. 59: Iss. 3. https://doi.org/10.4148/1051-0834.1968

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.