Abstract
Taking the guess work out of publicity campaign planning is the result of three years of research by the University of Minnesota's Agricultural Extension Service for consumer-oriented housing short courses.
Recommended Citation
Zarkin, David A.
(1978)
"Campaign Media Research Results,"
Journal of Applied Communications:
Vol. 61:
Iss.
1.
https://doi.org/10.4148/1051-0834.1892
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