Abstract
The word " marketing" evokes a variety of meanings. Sales, advertising, and publicity are just a few terms used synonymously. However, marketing, in the contemporary sense, is much more. It is a total systems approach to an organization's relationship with its constitutents, whether they be customers or the taxpaying public.
Recommended Citation
Browning, Ned
(1987)
"Market Research and the Land Grant/USDA Communicator,"
Journal of Applied Communications:
Vol. 70:
Iss.
2.
https://doi.org/10.4148/1051-0834.1579
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