Abstract
Communications professionals in the land-grant system are becoming more heavily involved in nonprofit marketing. A holistic client-centered approach to integrating program and communication efforts to advance the goals of the organization.
Recommended Citation
Carlson, Sherrill
(1990)
"Marketing: An Emerging Area,"
Journal of Applied Communications:
Vol. 74:
Iss.
2.
https://doi.org/10.4148/1051-0834.1516
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