Abstract
A sample of 78 subscribers to a weekly agricultural newspaper was surveyed by telephone to determine readership and usefulness of an Ag Outlook insert.
Recommended Citation
Sperbeck, John M.
(1992)
"A Readership Study Of An Agricultural Outlook Insert In A Farm Newspaper,"
Journal of Applied Communications:
Vol. 76:
Iss.
2.
https://doi.org/10.4148/1051-0834.1477
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