Abstract
Purpose: To expand the diffusion-adoption model to include the educational aspects of adoption and to refine thinking in terms of the channels used by adopters who seek information.
Recommended Citation
Jefferson, Debrah H.; Lynn, Harian C.; and Shaner, James G.
(1992)
"Examining New Directions In Media And Channel Seleclion In The Adopllon Process,"
Journal of Applied Communications:
Vol. 76:
Iss.
2.
https://doi.org/10.4148/1051-0834.1472
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