Abstract
A book review of Marketing Public Relations: the Hows That Make It Work, by Rene A. Henry Jr.
Recommended Citation
Hays, Robert; King, Jim; and Rostad, Jerry
(1995)
"Marketing Public Relations: the Hows That Make It Work,"
Journal of Applied Communications:
Vol. 79:
Iss.
2.
https://doi.org/10.4148/1051-0834.1374
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