Abstract
Audience studies are some of the most common and useful types of evaluation research in applied communications today.
Recommended Citation
Tucker, Mark; Wood_Turley, Sharon; and Truong, Linh
(1997)
"Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's Focus21,"
Journal of Applied Communications:
Vol. 81:
Iss.
4.
https://doi.org/10.4148/1051-0834.1437
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