Abstract
What's in it for me? What stake do I have in this? Sound like selfish, self-centered questions? Indeed they may be, but they are questions we must answer for our audiences as we communicate as scientists, educators, communications specialists.
Recommended Citation
Swanson, Harold B.
(1975)
"What's in It for Me? or Motivation and Communication,"
Journal of Applied Communications:
Vol. 58:
Iss.
4.
https://doi.org/10.4148/1051-0834.1970
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