Leaders in agricultural research institutions in many developing countries want to publish English-language annual reports. They have few editorial and financial resources. Few have ( 1) analyzed their reasons for reporting, (2) set priorities among audiences, or (3) considered a design that would serve the audience(s). This paper proposes three main audiences for such reports: heads of agencies that use agricultural research findings, agricultural scientists, and some persons interested in agricultural science (but not scientists). An audience-friendly approach is suggested for the design and preparation of annual reports that can be more useful than those written in the usual scientific-report form.
Kern, K. Robert
"An Approach to Annual Reports By Agricultural Research Departments,"
Journal of Applied Communications:
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