Volume 88, Issue 4 (2004)
Research
Reaching Florida Urban Opinion Leaders: Uncovering Preferred Communication Channels
Amanda Ruth and Lisa Lundy
Counting Room Voices in the Farm Publisher-Reader-Advertiser Triad
Stephen A. Banning and James F. Evans
Professional Development
Demystifying the Puzzle of Applied Communications Research
Mark Tucker, Stan Ernst, and Coreen E. Henry
