A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Authors

Courtney D. Gibson

Abstract

A Book Review of Likeable Social Media by D. Kerpen

Recommended Citation

Gibson, Courtney D. (2013) "A Review of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)," Journal of Applied Communications: Vol. 97: Iss. 1. https://doi.org/10.4148/1051-0834.1099

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