Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory

Authors

Joy N. Rumble, University of FloridaFollow
Lisa K. Lundy, University of FloridaFollow
Brittany Martin
Sandra Anderson

Abstract

Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.

Recommended Citation

Rumble, Joy N.; Lundy, Lisa K.; Brittany Martin; and Sandra Anderson (2017) "Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory," Journal of Applied Communications: Vol. 101: Iss. 4. https://doi.org/10.4148/1051-0834.1845

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