Volume 100, Issue 2 (2016)
Research
A Content and Visual Analysis of Promotional Pieces Used in a Communication Campaign for the Arkansas [Commodity] Promotion Board
Amy Hughes, Tara L. Johnson, Leslie D. Edgar, Jefferson D. Miller, and Casandra Cox
Branding the Berries: Consumers’ Strawberry Purchasing Intent and their Attitude toward Florida Strawberries
Taylor K. Ruth and Joy N. Rumble
Managing Extension’s Internal Brand: Employees’ Perceptions of the Functions and Descriptors of Extension
Quisto Settle, Lauri M. Baker, and Scott Stebner
Opening the Doors to Agriculture: The Effect of Transparent Communication on Attitude
Joy N. Rumble and Tracy Irani
Reaching Millennials: Implications for Advertisers of Competitive Sporting Events that Use Animals
Jackie Hill, Mallory Mobly, and Billy R. McKim
Student Expectations and Reflections of a Study Away Course Experience to Washington, D.C.
Courtney Meyers and Shannon Arnold
Teaching Convergence in 21st Century Undergraduate Agricultural Communication: A Pilot Study of Backpack Multimedia Kits in a Blended, Project-Based Learning Course
Jamie Loizzo, Abigail Borron, Amanda Gee, and Peggy A. Ertmer
The Role of Dissonance and Schema: An Exploration of Florida Public Perception after the DWH Oil Spill
Laura M. Gorham, Joy N. Rumble, Kacie L. Pounds, Angie B. Lindsey, and Tracy Irani
Review
Introduction
Full Issue
Journal of Applied Communications 100(2) Full Issue
Jason D. Ellis
