Volume 104, Issue 2 (2020)
Research
Creating Relevancy in Agricultural Science Information: Examining the Impact of Motivational Salience, Involvement and Pre-Existing Attitudes on Visual Attention to Scientific Information
Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, and Mathew Baker
Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers
Lauri M. Baker, Kelsey M. Tully, Deanna R. Sumners, Ernest Francis Jones, Andrés E. León-Reyes, Cheryl Boyer, and Hikaru H. Peterson
The Influence of Framing Effects on Public Opinion of Antibiotic use in Livestock
Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, and Sherice Gearhart
Facebook Activity of Oklahoma Agritourism Facebook Pages
Brittany L. Bowman, Quisto Settle, Stacy Tomas, and Angel Riggs
Examining Consumers' Trust in the Food Supply Chain
CHADELLE R.H. ROBINSON, Taylor K. Ruth, R.G. "Tre" Easterly III, Fayth Franzoy, and Jay Lillywhite
How Much Transparency is Too Much? A Moment-to-Moment Analysis of Viewer Comfort in Response to Animal Slaughter Videos
Troy G. Tarpley, Laura Morgan Fischer, Garrett M. Steede, R. Glenn Cummins, and Amber McCord
Testing the Impact of Animating Infographics on Consumer Trust and Attitude When Communicating about Genetic Modification
Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., and Joy N. Rumble
Country Crisis: A Content Analysis of Rural Opioid Epidemic News Coverage
Cara R. Lawson and Courtney Meyers
Communication Behaviors of County Extension Directors Post-Hurricane
Amanda D. Ali, Angela B. Lindsey, Amy M. Harder, Lisa K. Lundy, and Grady Roberts
What Are Reviewers Looking For? A Qualitative Analysis of Open-Ended Responses from a Questionnaire Sent to Faculty in Agricultural Communications
Quisto Settle, Lauri M. Baker, and Alyssa Rockers
Professional Development
Let’s Focus In: A Guide to Eye Tracking Technology in Agricultural Communications Research
Caitlin Anne Stanton and Laura Morgan Fischer
Editors
- Executive Editor
- Dr. Katie Abrams
- Managing Editor
- Dr. Courtney Meyers
