Volume 109, Issue 4 (2025)
Research
Framing Agricultural Narratives: A Content Analysis of Topics and Trends on the U.S. Farm Report (2022-2024)
Joshue Lewis and Erica Irlbeck
A Qualitative Exploration of Stakeholder Perceptions and Evaluations of the “More to Meat” Campaign in Australia
D'arcy Ryder, Courtney Meyers, Laura Morgan Fischer, Erica Irlbeck, and Courtney Gibson
The Shared Story: How Narratives Affect Consumers’ Sense of Community and Support for CSAs
Elizabeth C. Ray and Patrick Merle
An Investigation of Oregon and Texas Residents’ Information Seeking and Processing Behaviors During Extreme Weather Events
Cara Lawson, Whitney Stone, and Laura Morgan Fischer
The Future of Farming: Californians’ Attitudes About AI in Agriculture
James Bingaman and Madalynn Tellesen
Constructing Careers: The Value of Undergraduate Research in Developing Agriculture Industry-Ready Students
Nicole Volk, Cara Lawson, Laura Morgan Fischer, and Joy N. Rumble
An Investigation into the Elements Influencing Cattle Producers' Preference for Specific Information Sources
Callie Hanson, Audrey E. H. King, Dwayne Cartmell, David L. Lalman, and Cassady Craddock
Modeling Science Communicator Identity Through the Communication Theory of Identity: A Mixed-Methods Study of Virginia Tech Faculty
Bolanle Oyindamola Adebayo, Yaw Akowuah, Jean A. Parrella, Hannah Sunderman, Carolyn J. Kroehler, and Patricia Raun
The Effect of Perceived Risk on Consumer Attitudes Toward Upcycled Food: The Moderating Roles of Heuristic and Systematic Processing Factors
Lulu Mao, Peng Lu, Jennifer Waldeck, Keith Weber, and Hualu Zhou
Milked Messages: Exploring Dairy Industry Narratives in U.S. News
Hannah Gustin, Laura Morgan Fischer, Coy Callison, Trent Seltzer, and Mary Norman
Review
Mapping the Path to Functional Food Acceptance: A Framework Based on the Value-Attitude-Behavior Model and Theory of Planned Behavior
Peng Lu, Jean A. Parrella, and Holli Leggette
Commentary
Editor Thank You to Reviewers for 109(4)
Holli Leggette, Shannon Norris Parish, Lauri Baker, and Anissa Mattox
ACE Conference Papers
Bring on The Brand: Orchestrating Extension's Brand Message Through Audience Tone and Feedback
Lauri Baker, Anissa Mattox, Sandra Anderson, Cheng-Xian Yang, Dorcas Sunday, Angela B. Lindsey, Troy Tarpley, Karlibeth Leitheiser, Caitlynne Youmans, Hannah S. Carter, and Jason Bolton
Viral Headlines: An Analysis of Avian Influenza Risk Perceptions Based on News Headlines
Dorcas Sunday, Lauri Baker, and Heather L. Young
Engaging Water Experts: A Qualitative Exploration of Kansas Water Science Communication and Outreach
Rebecca Donaldson, Jacqueline Aenlle, and Kenadee Hubbard
Tracking the Trend: A Content Analysis of Highly Pathogenic Avian Influenza Messaging on Social Media
Kayla A. Braggs, Lauri M. Baker, Cheng-Xian Yang, and Troy Tarpley
