Volume 53, Issue 1 (1970)
Introduction
Table of contents and editorial information
R. E. Stevenson
Articles
Marginal Costs and Editorial Spinoff: A Case History
Tom McCormick
Modernizing Information Programs: Patterns for Action
Ward W. Konkle
Significant Trends Affecting Your Audiences
C. B. Ratchford
Who Reads the Paper?
Ralph S. Yohe
The Space Agent
Ralph L. Reeder
Back Matter
The Editor's Corner; Meet ACE Authors
R. E. Stevenson
