Volume 62, Issue 4 (1979)
Review
Using Mass Communication Theory; Cognitive Switching: A Behavioral Trace of Human Information Processing for Television Newscasts; Attitudes of Scientists and Journalists Toward Media Coverage of Science News
Larry Meiller and William Tedrick
Introduction
Table of contents, editorial board, and other front matter
Jim Shaner and Don Esslinger
Articles
Reporting and Selling the Agricultural Research Story
Mason E. Miller
Dealing with the Media
Jarvis Miller
How We See Science Communication Process and Problems
Richard L. Lee
It Takes Merchandising To Tell the Science Story
Robert E. Enlow
Research Briefs
How the Cooperative Extension Service Uses Television
Carole S. Fromer
