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Journal of Applied Communications Association for Communication Excellence
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NPP > JOURNALS > JAC > Vol. 62 > Iss. 4 (1979)

 

Volume 62, Issue 4 (1979)

Review

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Using Mass Communication Theory; Cognitive Switching: A Behavioral Trace of Human Information Processing for Television Newscasts; Attitudes of Scientists and Journalists Toward Media Coverage of Science News
Larry Meiller and William Tedrick

Introduction

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Table of contents, editorial board, and other front matter
Jim Shaner and Don Esslinger

Articles

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Reporting and Selling the Agricultural Research Story
Mason E. Miller

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Dealing with the Media
Jarvis Miller

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How We See Science Communication Process and Problems
Richard L. Lee

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Research on Science Communication: What is Known and What Needs To Be Known
James E. Grunig

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It Takes Merchandising To Tell the Science Story
Robert E. Enlow

Research Briefs

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An Alternative Method of Reporting Research: Evaluation by Editors and Reporters
Gerald W. McGee

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How the Cooperative Extension Service Uses Television
Carole S. Fromer

 
 
 
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ISSN: 1051-0834

Online ISSN: 2476-1362

 
New Prairie Press
 
Digital Commons
Kansas State University Libraries

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