•  
  •  
 

Keywords

ground beef, labeling, palatability

Abstract

Objective:The objective of this study was to determine the effect of perceived palatability on ground beef patties by providing consumers with differing price per pound labels.

Study Description:Ground beef chubs (n = 15)of 80% lean/20% fat composition were used for all samples. Patties were formed 11 days after processing into 0.25 lb patties using a commercial patty former.

Samples were cooked to 160°F and served to consumers to determine different quality attributes. Consumers were given the following prices for each sample: Ultra-High - $6.25/lb; High - $5.00/lb; Medium - $3.75/lb; Low - $2.50/lb; Ultra-Low - $1.25/lb or no information provided (NONE).

Bottom Line:Based on this research, consumer’s quality perception is affected by price variations, but not the willingness to purchase, indicating consumers are not willing to pay more for ground beef even with an improved eating experience.

COinS
 

Rights Statement

In Copyright - Educational Use Permitted.
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.